Included are (2) :30 second spots and (2) :15 second spots.

Our research reveals that our primary target is the frequent Baton Rouge business traveler.

Knowing they had a choice between BTR and somewhere else (i.e. New Orleans Airport), we created the timely message of IT’S ABOUT TIME, which reminded business travelers that for a close, convenient and hassle-free experience, IT’S ABOUT TIME they got smart and flew BTR.

Filmed in split-screen style, the first spot showed the convenient check-in enjoyed by a well-rested BTR traveler versus the long lines facing an exhausted traveler who obviously made the wrong choice of airports. The second spot illustrated the ease of driving to BTR versus the long driving distances and frustrating traffic jams associated with flying out of New Orleans or somewhere else.

In both spots, we made convincing arguments, such as The smart Baton Rouge business traveler travels out of Baton Rouge and By flying BTR, you can go from driveway to runway with a LOT less highway.

In early April, these spots began running online, on local stations in the Greater Baton Rouge area and on cable channels chosen for the demographics that best reached our primary audience.

Baton Rouge Metro Airport

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Winner Status