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AIRPORT CATEGORIES

 

BEST FOOD AND BEVERAGE PROGRAM

This category will consider the mix, quality, brands, sales, and build-out of the food service offerings included within a single terminal or concourse. Food and beverage includes, but is not limited to,
sit-down restaurants, quick service concepts, food courts, coffee, and takeaway snacks. This could be a single unit for Small/Non-hub airports.

BEST RETAIL PROGRAM

This category will consider the mix, quality, brands, sales, and build-out of the specialty retail
offerings included within a single terminal or concourse.  Retail includes, but is not limited to,
concepts such as apparel, jewelry, accessories, books, electronics, children's toys and health and beauty and convenience retail units. This could be a single unit for
Small/Non-hub airports.

BEST "GREEN" CONCESSION PRACTICE OR CONCEPT

This category will consider a practice being applied in the day-to-day operation of an
airport concession program or a single concession unit at an airport that supports the
protection and  sustainability of the environment. Practices and/or concepts will be
considered in this category.

BEST INNOVATIVE CONSUMER EXPERIENCE CONCEPT OR PRACTICE

This category will consider a concept or practice that demonstrates a unique approach which
provides an innovative consumer experience.  The innovative customer experience should provide an exceptional and memorable customer experience that engages the senses, mind and the
emotions.  This practice or concept could be for a single unit or airport wide. 

OVERALL RICHARD A. GRIESBACH AWARD OF EXCELLENCE

This category will consider an airport’s entire concession program including food service, retail, and consumer services, in terms of the overall mix, quality, brands, sales, and
build-out. A separate nomination for this category is required. Areas that will be considered
include a single terminal, multiple terminals, the entire airport, or one or more concourses. Nominees must designate what portion of the airport is under consideration for the award and provide a map detailing the location of all of the concession units by name and type located therein.


CONCESSIONS OPERATOR OR SERVICE PROVIDER CATEGORIES

 

BEST NEW FOOD AND BEVERAGE CONCEPT (FULL-SERVICE)

This category will consider a single food service unit operating at an airport, including
concepts such as sit-down restaurants, wine bars and full bar service. This concept will
typically have wait staff and table service.

BEST NEW FOOD AND BEVERAGE CONCEPT (QUICK-SERVICE)

This category will consider a single food service unit operating at an airport, typically using counter
service. This can include concepts such ice cream, frozen yogurt, coffee, cookies, and generic snack bars and Mexican, Asian, sandwich, delicatessen, pizza, hamburgers, and many other concepts.

BEST NEW CONSUMER SERVICES CONCEPT

This category will consider a single personal services unit  operating at an airport, including but not
limited to concepts such as spa, manicure, business center and shoe shine.

BEST "GREEN" CONCESSION PRACTICE OR CONCEPT

This category will consider a practice being applied in the day-to-day operation of an
airport concession program or a single concession unit at an airport that supports the
protection and  sustainability of the environment. Practices and/or concepts will be considered in this category.

BEST INNOVATIVE CONSUMER EXPERIENCE CONCEPT OR PRACTICE

This category will consider a concept or practice that demonstrates a unique approach which provides an innovative consumer experience.  The innovative customer experience should provide an exceptional and memorable customer experience that engages the senses, mind and the emotions.  This practice or concept could be for a single unit or airport wide. 

BEST NEW LOCAL CONCEPT

This category will consider a single food and beverage, retail, or personal services unit operating at an airport, which best highlights the local culture, aids in giving a sense of place and promotes local
economic growth.

BEST NEW NATIONAL BRAND CONCEPT

This category will consider a single food and beverage, retail, or personal services unit operating at an airport which best brings popular, recognized brands into the airport market place.

BEST NEW RETAIL CONCEPT/BEST NEW NEWS & GIFT CONCEPT/BEST NEW DUTY FREE CONCEPT

These categories will consider a single retail unit operating at an  airport, including concepts such as
apparel, jewelry, accessories, books, electronics, children's toys, and health and beauty and
convenience retail units.

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