This category recognizes passenger-facing technological innovations inside and outside the terminal including mobile websites, mobile apps, and other innovations with the best overall design, functionality, and clarity. For mobile apps, submit instructions for viewing/downloading the app and a list of the app stores where it can be accessed. For other innovations, include photos or videos of the technology in use.
Eligible entries for this category include new elements to current programs, or new programs developed in the customer service arena that have significantly enhanced the overall passenger experience at the airport. Please identify why your airport implemented the program; what prompted the initiative; what information was important in developing the program; the goals of the program; and how you measured its success. This award will be given in three categories: Large Airport, Medium Airport, and Small Airport.
As airports work to enhance the customer experience, there are many opportunities for airports and concessionaires/service providers to work together. Submit documents, photos, and videos that describe programs or events that show how your airport has cooperated with concessionaires for the good of the airport, passengers, and the community. Entries will be judged on innovative approaches and effectiveness of the efforts. Entries must also include statistical data to demonstrate the effectiveness of the partnership for the airport, passengers, and/or the community.
The annual report should project a positive image for the airport through well-written and well-organized content, excellent design, and well-conceived overall packaging. Please submit a PDF document of the annual report.
Entries in this category should demonstrate the visible elements of an airport’s brand that together identify and distinguish the brand in the minds of airport passengers. Please submit attachments that include elements such as colors, design, logotype, name, and symbol.
Entries in this category include web and social media ads promoting the airport, including giveaways, contests, and other promotional initiatives. Include images of the ads and relevant results from the campaign, including intended audiences, platforms, and analytics.
Define your product or service – its features and benefits in detail – and create a strategy for communicating the message that will produce growth. Marketing programs should contain at least three tactics or components. Detail the results. This award will be given in three categories: Large Airport, Medium Airport, and Small Airport.
Brochures and print advertising may be general or targeted to a specific event, industry segment, or special offer. Please indicate where, when, and how long the ad ran. Submissions will be judged on design, content, and success at connecting with a target audience and producing desired results. Please submit PDF documents.
This category recognizes successful results of using merchandise to promote the airport or a specific initiative. Use your discretion in displaying your entry and submit it accordingly (i.e. pictures of giveaways, descriptions, etc.).
The ever-changing nature of the aviation industry has created opportunities for airports and airlines to work together. Submit documents that portray and/or describe programs or events that show how your airport has cooperated with airlines for the good of both entities and the community. Entries will be judged on innovative approaches and effectiveness of the efforts.
Ads may be general or targeted to a specific event, industry segment, or special offer. Please submit ads using audio files, include a transcript, and indicate where, when, and how long the ad ran.
This category recognizes best overall production of an airport video, film, web commercial, or television commercial. Videos may be general or targeted to a specific event, industry segment, or special offer. Please submit ads using video files or link(s) to video(s) on a website or a video sharing website like YouTube. Include a transcript, and indicate where, when and for how long the ad ran. Judges will only review three to five minutes of each production, so edit video as needed. Explain your target audience in detail.
This category recognizes airports with the most creative and effective community outreach and aviation education programs conducted online, inside, or outside the airport. Please a single PDF file of any relevant photos, brochures, and/or any other document that describes the outreach program.
Entries should demonstrate consistent delivery of varied content relevant to target audiences and engaging design. Entries in this category can be either internal or external publications and can be produced in either electronic and/or printed formats. Please submit PDF documents of newsletters.
This is a planned effort to improve the airport’s image in the public eye. Include goals, objectives, strategies, and tactics, as well as advertising, publicity (i.e. press releases, conferences, coverage, ...), customer success stories, events, and other relevant campaign elements and metrics. Public relations programs should contain at least three tactics or components. Detail the results. This award will be given in three categories: Large Airport, Medium Airport, and Small Airport.
Communications surrounding any irregular or otherwise unscheduled operation or event, either internal or external, are eligible in this category. Please include a PDF file of any supplemental information to help judges undersand the event and your communications.
Entries in this category must have a time limit and must have occurred sometime between June 1, 2017, to June 1, 2018. They cannot be an ongoing event, nor can they predict what will happen at a future event. Please submit a single PDF file of photos, PDF brochures and/or any other documents that describe the event.
This category recognizes campaigns that connect people through social media and allows them to be integrated in a product, service or overall airport experience. Campaigns can include Internet forums, message boards, blogs, and podcasts. Please submit links to Facebook, Twitter, Instagram, and other social media accounts, and describe in detail the strategies, methods, and tactics for using these tools.
This category recognizes outstanding website from a design, communications, accessibility, and navigation standpoint. Entrants must demonstrate the website’s overall effectiveness. Please submit the link to your website and, if necessary, any passwords to view. Submissions that include new or special features introduced within the past year are encouraged.
This is a planned effort to improve the airport’s image in the public eye. Include goals, objectives, strategies, and tactics, as well as advertising, publicity (i.e. press releases, conferences, coverage, ...), customer success stories, events, and other relevant campaign elements and metrics. Public relations programs should contain at least three tactics or components. Detail the results. This award will be given in three categories: Large Airport, Medium Airport, and Small Airport.
This is a planned effort to improve the airport’s image in the public eye. Include goals, objectives, strategies, and tactics, as well as advertising, publicity (i.e. press releases, conferences, coverage, ...), customer success stories, events, and other relevant campaign elements and metrics. Public relations programs should contain at least three tactics or components. Detail the results. This award will be given in three categories: Large Airport, Medium Airport, and Small Airport.
This is a planned effort to improve the airport’s image in the public eye. Include goals, objectives, strategies, and tactics, as well as advertising, publicity (i.e. press releases, conferences, coverage, ...), customer success stories, events, and other relevant campaign elements and metrics. Public relations programs should contain at least three tactics or components. Detail the results. This award will be given in three categories: Large Airport, Medium Airport, and Small Airport.